Theatrical trailers

Theatrical trailers are multimodal text which show a meaning through the uses of written text,moving images,sound effects and the spoken language. They're much longer than teaser trailers and are shown in theatres 4-6 months before the actual realease. Usually lasting between 1-2 minutes long, which consists of montages of the most exciting parts of the film which leads there audience hooked into wanting to watch the film on its release date. Trailers are commonly shown in cinemas, but with all these social networking sites, ‘Facebook’ ,’MySpace’ they’re becoming more popular to be shown on them, and 'YouTube' is another very popular site which users can upload, share and view videos on a daily basis. On television ad breaks they're getting the awareness of which their target audience is watching using the appropriate iconography. Like televsion spots they're like teaser trailers with a short 1-2minute short clip, which gives a quick picture to show what is going to occur in the film. What is different in a television ad is that the producers are able to show different clips that aren't in the film, if they want it to be different to their theatrical trailer, the use of big budgets film only use this way of advertsing to promote their film further.