Hypodermic Syringe Theory

Hypodermic syringe Theory is the model of communications that suggests that the intended message is directly received and only accepted by the receiver. This model is rooted in the 1930s behaviourism is largely considered obsolete today.

 

 

The Cultivation Theory

Cultivation theory is the social theory which is examined the long  term - effects of television  on American audiences of all ages and genders.

Uses and Gratifications

1)      Information

2)      Personal Identify

3)      Integration identity  

4)      Entertainment

David Gautlett

The golden era of films (1930-50’s) everyone went to the cinema just to watch one thing, it was irrelevant what is was, they insisted they want to see it. The media was the most expensive and new thing in society. Watching television in the day as a family/everyone and whatever is on, you would have to watch until it got turned off. Today it’s very important in society as it blends in and you can watch it wherever and when you want to as it’s always available.  Today going to the cinema is a social event, instead of it being a big event, now you can watch television on your computer, phone and even your iPod.

 

 

 

 

Consume television

We consume television and different media technologies differently, the way to watch it or reading the news are done majority the same. You would have to go to the cinema to watch new films. Today people can watch it anywhere, like on their television, internet or at the cinema as so many options are given for them.

Problems with Theorists

The public are blaming Manson for the columbine massacre but his response is-

·         Poster boy for fear (which everyone is scared of him)

·         People don’t listen

·         President bombings/ foreign  policy (no one would blame someone like the president)

·         Conforming

 ‘Keep everyone afraid and they’ll consume’

 

 

filming issues

Our filming process we’ve came across some problems which has therefore slowed us down of creating our film, however on a positive note we have tried to resolve our issues to make a successful film. Locations- Having wanted to film outside after college but with rush hour traffic and with it being set in the 1940’s we don’t think having a modern cars would be appropriate therefore changed to a quieter location. Another issue we have had an encounter that some of our original actors can’t make the times when they’re needed, die to already made plans therefore we had to find new actors to take part.

 

Ideology

What is ideology?

The media can construct our views of our society and our attitudes towards society. Like a newspaper it will usually have an explicit political ideology, but have an implicit ideology as well. Identifying ideology can be promotes in several ways for example; women are portrayed in films as sexy emotional when it comes to men, whereas in adverts and magazines they’re portrayed as the ‘ideal’ woman and the readers aspire to be like her. Thus is linked to the dominant ideology in society.

Film Noir posters

Typically film noir posters tend to have a focal point which tends to be a female, another importance  of films noir posters are that they show a lot of bright colours.

Like this poster has a female as the 'blonde bombshell' with her wearing red lipstick which could indicate blood,death and a sexual colour.

Cast and costumes

Below - Marilyn; Played by (Kirsty)

Dressed in a black 1950's style dress, which matches our era of our film. Also with Marilyn’s fur coat, white pearls and black heels which indicate her wealth. We decided to give Marilyn red lipstick which symbolises  the blood of her husband in which she murders. Putting her all in black shows she is mourning for her husband after his death, but hides the truth that she in fact killed him.

Below _ Policewoman; Played by (me)

Dressed in the stereotypical police uniform colours of black and white, to show she is a part of the profession. Casually dressed as they would have been in the 1950's, We need create a badge and hat to make the costume more realistic to the audience. Hair is tied back as she would have needed to blend in with the male workers.

Below - Detective and Partner; Played by Zoe and Ryan

Detective: In smart 3/4 jeans with tailored cream coat. Suggests power and feminism. Tweed bakers hat, typical popular pattern of the era.

Partner: Long sleeved white shirt with black trousers; simple and sophisticated. With black tweed hat to indicate his occupation as many detectives would wear hats in the 40s.

                       

 

                      Below- Tom who is our director/camera whose costume isn’t relevant as he isn’t on camera.

New Technologies

These are some of new technologies we will be using throughout our filming process

 

By using these new technologies it'll help us create our opening film how we intend it to be.

Target audience

Target Audience

For a target audience, there is a specific group of people within the target market at which the marketing message is aimed at. A target audience can be formed of people of a certain age group, and gender.

Niche Audience

Suited to a person's interests, abilities, or nature. For example, social realism films consist of niche audiences as there are not many films with a similar genre in cinemas.

'This is England' portrays as niche market audience as it conveys the genre of social realism and therefore its targeted audience is limited, as people don't enjoy watching things that relate to personal life and modern-day society.

Mass audience

A much wider group of people who have much broader interests and hobbies that appeal to the majority of audiences. Big Hollywood blockbuster films are a particular example of appealing to mass audiences as they want to rake in the money rather than release a film to engage with the audience.

Demographics

Marketers usually have a demographic profile. A demographic profile provides enough information about a typical member of this group. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership and employment status.
Psychographics

Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables. They can be contrasted with demographic variables, such as age and gender. Relatively complete profile of a person or group's psychographic make-up is constructed; this is called a "psychographic profile". Psychographic profiles are used in market segmentation as well as in advertising.