Hypodermic Syringe Theory

Hypodermic syringe Theory is the model of communications that suggests that the intended message is directly received and only accepted by the receiver. This model is rooted in the 1930s behaviourism is largely considered obsolete today.

 

 

The Cultivation Theory

Cultivation theory is the social theory which is examined the long  term - effects of television  on American audiences of all ages and genders.

Uses and Gratifications

1)      Information

2)      Personal Identify

3)      Integration identity  

4)      Entertainment