Target audience

Target Audience

For a target audience, there is a specific group of people within the target market at which the marketing message is aimed at. A target audience can be formed of people of a certain age group, and gender.

Niche Audience

Suited to a person's interests, abilities, or nature. For example, social realism films consist of niche audiences as there are not many films with a similar genre in cinemas.

'This is England' portrays as niche market audience as it conveys the genre of social realism and therefore its targeted audience is limited, as people don't enjoy watching things that relate to personal life and modern-day society.

Mass audience

A much wider group of people who have much broader interests and hobbies that appeal to the majority of audiences. Big Hollywood blockbuster films are a particular example of appealing to mass audiences as they want to rake in the money rather than release a film to engage with the audience.

Demographics

Marketers usually have a demographic profile. A demographic profile provides enough information about a typical member of this group. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership and employment status.
Psychographics

Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables. They can be contrasted with demographic variables, such as age and gender. Relatively complete profile of a person or group's psychographic make-up is constructed; this is called a "psychographic profile". Psychographic profiles are used in market segmentation as well as in advertising.