What is ideology?
The media can
construct our views of our society and our attitudes towards society. Like a
newspaper it will usually have an explicit political ideology, but have an
implicit ideology as well. Identifying ideology can be promotes in several ways
for example; women are portrayed in films as sexy emotional when it comes to
men, whereas in adverts and magazines they’re portrayed as the ‘ideal’ woman
and the readers aspire to be like her. Thus is linked to the dominant ideology
in society.
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