Tuesday, 13 November 2012

Ideology


What is ideology?

The media can construct our views of our society and our attitudes towards society. Like a newspaper it will usually have an explicit political ideology, but have an implicit ideology as well. Identifying ideology can be promotes in several ways for example; women are portrayed in films as sexy emotional when it comes to men, whereas in adverts and magazines they’re portrayed as the ‘ideal’ woman and the readers aspire to be like her. Thus is linked to the dominant ideology in society.

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